Facebook is a great platform to share your thoughts as well as earn some handsome amount for yourself by making your business page. Though you have to invest a great amount of time to enhance the existence of your business page because the competition is fierce and you cannot stand out among all the marketers with less or no sense of expanding your business with the help of new marketing tools on Facebook.

I know most of you people have already heard about the significance of Facebook to grow your business. It not only helps you find new customers as well as enhance the performance of your business. To increase your follower numbers, you should start thinking about adding these Facebook features for businesses in your daily life. Click here to know about Facebook accounts .

Would it not be nice to have a little pocket guide on how you can navigate Facebook professionally?

To help my reviewers break through all the clutter on Facebook and start seeing results about how they can increase their Facebook page reaches, and audience, I am going to put together some useful tips below:

  • Make the most of your business page.
  • Use classic ads to promote your business.
  • Host contests on your page.
  • Use Facebook Open Graph.
  • Promote post of your page.
  • Use the option “Sponsored Stories”.
  • Facebook Exchange (FBX) system.


Your Facebook page is a great marketing tool for businesses for free. Facebook pages let businesses identify themselves- not just through listing services and products offering but also by sharing posts, images, and links on a customizable page to give a better sense of your business character and personality.

Indeed, the Facebook business pages are placed to develop your brand identity and show your human side to your audience. Facebook is the platform where you can loosen the tie a bit– do not be afraid to be funny.

Additionally, you should consider what your potential customers would want to see. Share social media links, videos, images, anything, as long as it connects you to your business and it seems like something your potential audience would enjoy.


Facebook also offers its form of advertising with Facebook ads option, which appears in the side columns of the Facebook website. These ads are referred to more specifically as Market place advertisements. They include a headline with a copy, a click-through link, an image to either a Facebook app or a Facebook app or an outside website.

To increase your likes or to drive website clicks, you would want to implement Facebook Advertising into your Facebook marketing strategy.

These advertising features include many options:

1. It can set ad budgets.

2. It includes ad testing, in which multiple ad versions can run simultaneously to compare ad setup and designs.

3. It has built-in ad performance measurement tools.

4. This feature demographically targets by Facebook user data on location, age, education, and interests.

Though Facebook has not released information about their ad CTRs, so it is quite difficult to know how successful Facebook ads are.

According to general assumptions, it might have a CTR of 0.051% and an average CPC of $0.80; however, the Facebook advertising of a business cost can vary a lot depending on the targeting options competition and set.

You should use Facebook advertising to increase your likes- once a user likes your page, they become your followers of your business page and all your posts will appear on their Facebook news feed.

This can result in more users interacting with you and your brand, forming relationships that may end up translating many conversions in the future.


To increase the numbers of your follower you should run Facebook contests, promotions, sweepstakes because it is a successful marketing tactic to increase awareness about your brand and business.

When you conduct a Facebook contest, you should be aware that contests cannot be hosted through Facebook itself which means you cannot ask for likes as entries, have people write answers in the comments, etc).

Businesses must always use a third-party app for creating their Facebook contest and then direct their users to the app from their Facebook page.

There are plenty of paid tools on Facebook that can help you do all the contest things etc.

Many apps like Shortstack and Pagemodo offers options about the contest like Shortstack offers business pages several free contest templates, but your page must be under 2,000 likes. Similarly, Pagemodo offers an option too. But these third-party Facebook contest applications limited options.


The feature called “Facebook Open Graph” lets businesses label a user’s action with their application. According to a survey, billions of interactions are posted with Facebook Open Graph every day.

These businesses can create third-party applications that would connect a user and post a notice on Facebook when a user performs a specific action with the application. This graph allows for creative interactive options outside of the standard comment and like. Business posts can suggest that users “read”, “listen”, “taste”– It’s totally up to businesses to get creative.

Effectively any time an app or site prompts users to sign in to Facebook; it has something to do with connecting the user with the Facebook Open Graph.

Spotify is one of the best examples of how Facebook Open Graph becomes a powerful marketing tool for Facebook.

It all starts with a login prompt of Facebook, followed by a permission request immediately, which many users click through with the little thought. These apps can be useless for some of you.

Once you grant the permission, Spotify can stream songs a user is listening to on a friend’s news feed.

Users are given a variety of options for example, they can like the song their friend is listening to OR listen to the song themselves or maybe star it as a favorite in Spotify.

Facebook Open Graph actions like these are very unique enough to stand out from the cluttered craziness of a user’s news feed.

Not only this but many Facebook game applications make frequent use of these graph actions, posting a notice when a user has won an achievement or completed a level.

Facebook Open Graph actions are also being categorized as a new type of consumer’s story, taking advantage of the word of mouth phenomenon.

Facebook Open Graph posts are more useful and meaningful to users because they are being generated by a familiar friend, not simply a brand, making them the latest marketing tool of Facebook.


Facebook has this feature named “Facebook Promoted Posts” it enables Facebook page owners to pay a flat rate to have their Facebook posts reach a certain number of followers, increasing a specific post’s impressions and reach.

Some businesses ask– Why should I spend money to ensure that my business post is seen by users who are already my followers? If users have liked my page then they should always see my post on their news feed. Should not they?

The answer to this is, NO, because it assumes that users spend every waking moment of their lives on the Facebook news feed. For the safety and health of your Facebook fans, I hope this is not true.

If a follower of yours happens to be looking at their news feed when you post your story, they are likely to view it, but even then there is still no guarantee if their news feed is swamped by other posts on their news feed.

That’s where Facebook Promoted Posts comes handy– it increases your chances of being seen on a user’s news feed. The Promoted Posts are shown to the people who are already your follower, with an added option to reach friends of your followers.

If you want to set up Facebook Promoted Post, you will need to click the button beneath the post of your page.

While the flat rate simplifies the above-mentioned process, this feature still lacks the targeting options offered by other ads of Facebook.


The feature called “Sponsored Stories” is a type of Facebook ad that usually shows a user’s interactions such as Facebook like the user’s friend.

The Sponsored Stories feature seeks to capitalize on the “word of mouth-marketing” concept. If a user views that three of his friends like a certain page, he is more inclined to pay attention to those pages.

The main goal of Sponsored Stories is to have a user take the same action as their friend. Advertisers can also choose to show friends “likes” if they would want more page likes, show friends who have already “claimed this offer.

While the action performed by a friend claiming an offer or liking a page is automatically posted in a user’s news feed, it can still get overlooked.

The Sponsored Stories get preferred positioning, capable of appearing at the right sidebar as well as in news feeds. The feature is the only ad format available on mobile devices.

Sponsored Stories do not apply to likes or offer only– they can also be used with any Facebook Open Graph application. Suppose, if one of your friends has just installed Scramble with Friends on Facebook, Sponsored Stories can show the user that their friend has just played the Scramble game, with an invitation if you want to “play with them,” OR “challenge them.”

According to Facebook claims, Sponsored Stories have 46% higher CTRs and 20% lowers CPCs than regular ads of Facebook, making them a very useful strategy for Facebook marketing.


This exchange system lets advertisers get the benefit of ad retargeting on Facebook application through real-time bidding. Now advertisers can target audience based on web history data– so when a user visits a retailer’s website or product’s page, but do not make a purchase, the retailer can display an ad for that same product on Facebook with FBX feature.

While Facebook is mainly retargeting ads were only relegated to the side columns, recently these Facebook ads have been allowed to appear in news feed too, the most valuable Facebook real-estate.

This is surely great news for FBX advertisers since response rates for news feed ads are recorder 10 to 15 times higher than that of Facebook ad placements in the right column.

The question is how do Facebook Exchange ads perform as a whole?

The CTR of Facebook Exchange ads is 40% lower than retargeting ads of another web, like those offered by the Google Display Network feature.

Other retargeting ads are also cheaper, with price per unique clicks costing them about 80% less than Facebook retargeting ads. But still, in terms of cost-per-click and cost-per-impression, Facebook Exchange ads are considerably cheaper than others, so the monetary benefits depend on the needs of your business. The numbers are also subject to changes as Facebook Exchange ads begin to appear more often in the Facebook news feed.


Facebook has grown so much over the past few years and now it is too big for business people to ignore it any more. It has served millions of people all over the world. From small entrepreneurs to big-name brands.

To benefit from the Facebook platform, you will have to plan, put in the actual effort, and try to invest where require to make it all work.

You do not have to be necessarily put the sale on everything, just try to optimize your page so people and search engines know what your business is up to and delight your customers.

The tips I have gathered for you will be a guide list for your business page.

I hope my article will help you understand the key concepts of how you can expand your business on Facebook effectively.

October 22, 2019

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